Think of your website like your shopfront, as many people check every organisation out by it, think of the other social media as the shopkeeper coming out of the store to welcome people in.
It’s a journey, you don’t need to rush into it straight away, think about what you want to achieve, have a plan of a little once a week and keep accountable to someone.
Make sure you put your website on any printed material you have and have your facebook, twitter and linkedin linked on there.
Think about your audience, it may be other chapalins, businesses, those wanting to become chaplains, churches and other partner organisations. Many will never have heard about chaplaincy or have the wrong idea make it clear.
Make it clear the benefits to individuals, businesses and other organisation such as Business Improvement District (stories are great for these)
Make sure you have permission from the person if you mention them in a story and if they would rather not you can anonymise and you don’t have to mention location or business.
Leverage wherever you can, there are some great articles, pictures and videos online that you can put on your website, some like newsites usually say you can share, if unsure get an email that says they don’t mind you having it on your website. Often if they aren’t happy with that they will often let you link to theirs.
Only put things you would say on the street on social media, as being really controversial can go viral very quickly.
Think who within your team enjoys social media and can help, if there isn’t anyone see who in your wider church and community
Make sure all your team like your facebook page, connect with you on linkedin and follow you on twitter. Why not share what each other is up to.
If you are doing a drop in a certain place, put it on social media
Don’t forget to use hashtags # to say the subject of what you are up to e.g. #chaplaincy #swindon #jobclub that way people searching for these will find you
Also in certain areas there are business hours such as Croydon where everyone tweets at a certain time e.g. Tuesday 2-3 and may never have heard about chaplaincy
Keep details safe of who is hosting your website and the passwords to get access to change it
We are developing some more resources to help you on the IMA website www.workchaplaincyuk.org.uk, so keep visiting it and let us know what you would like from it.
Have you got a newsletter, if so why not email it to those you have an email for and encourage them to share it with their friends.
Make sure your website is up to date especially with contact details
Ideas for social media: quotes, pictures, stories, videos, blog, links, how to become a chaplain, what to do if you would like to become a chaplain, supporters/friends of page.
Also follow people on social media sites and see what they have done!
You can save time using www.hootesuite.com to post to 3 social media accounts at the same time and schedule posts
You can also save time using www.mailchimp.com to hold all your email addresses.
If you need a website, try www.weebly.com it’s one of the simplest to use
Let us know any stories, events, vacancies you would like us to share on the IMA website.